About
Parure London is an emerging jewellery brand focused on empowering individuality through distinctive design and curated collections, offering jewellery as an extension of self-expression rather than just an accessory.
Founded on the belief that jewellery should amplify identity rather than follow trends, Parure offers drop-based collections of complete sets - rings, earrings, necklaces, and bracelets - each designed to work harmoniously as one artistic look.
Our values
The Concept
Our brand name and concept reinterpret the 17th-century parure - a set of matching jewels intended to be worn together. While historical parures represented status and nobility, Parure London reimagines the idea as one of individuality and modern self-expression.
Each collection keeps the sense of cohesion that defined a parure but redefines it as curation rather than uniformity - pieces made to be mixed, styled, and worn in ways that feel personal and fluid.
Positioned within the accessible luxury space, we design jewellery for those who aren’t afraid to stand out - urban creatives, fashion lovers, and those who dress with intention. Our modern take transforms the parure from a symbol of exclusivity into a celebration of creative identity.
The result is a modern take on the parure: coordinated yet versatile, sculptural yet wearable.
Every drop tells its own story - a curated expression of form, texture, and concept - inviting wearers to see jewellery not as ornamentation, but as part of their evolving identity.
Craft & responsibility
At Parure London, how our pieces are made matters just as much as how they look.
We work exclusively with certified partners who meet globally recognised standards for ethical and sustainable production. From raw material to final finish, each jewellery piece is crafted with care for both people and planet.
Our collections are produced by an RJC-certified manufacturing partner using energy-efficient PVD plating technologies and stainless steel made with over 60% recycled content. These materials are 100% recyclable, supporting a circular production process that reduces waste and preserves resources.
Sustainability extends beyond the jewellery itself. Our packaging is made from biodegradable, recyclable materials like cardboard, chosen to minimise environmental impact without compromising on quality or design.
With certified practices and a commitment to continuous improvement, we honour both craftsmanship and conscience - offering jewellery that feels as good to wear as it does to create.
