Question 1

What is Parure?

Accepted Answer

Parure is a contemporary luxury jewelry brand based in London. We handcraft bold, minimalist 14k gold jewelry designed for the modern luxury wearer. Our philosophy is 'bold elegance, perfectly paired'—each piece is created to be worn with intention and style. Founded with a commitment to contemporary design, exceptional craftsmanship, and bold aesthetics, Parure specializes in jewelry that makes a statement while remaining wearable and versatile.

Question 2

What material is Parure jewelry made from?

Accepted Answer

All Parure jewelry is handcrafted from solid 14k gold. We use high-quality materials and traditional jewelry-making techniques to create pieces that are both beautiful and durable. Our gold jewelry is designed to be worn daily and cherished for years to come. We're committed to using only the finest materials and sustainable practices in our production process. Each piece is individually handcrafted to ensure exceptional quality and attention to detail.

Question 3

Where is Parure based?

Accepted Answer

Parure is a London-based jewelry design studio. We handcraft all pieces in London using traditional jewelry-making techniques combined with contemporary design aesthetics. Our location in London influences our bold, editorial approach to jewelry design. We're located at 54 Romney Street, London, SW1P 3RE, United Kingdom.

Question 4

How do I find my jewelry size?

Accepted Answer

Visit our Size Guide page for detailed measurements for rings, necklaces, bracelets, and earrings. We provide clear instructions and helpful comparisons to ensure you find the perfect fit. Our customer service team is also available to help with sizing questions. We recommend measuring existing jewelry that fits well or using our detailed sizing charts for the most accurate fit.

Question 5

How should I care for my Parure jewelry?

Accepted Answer

Check our Jewelry Care guide for detailed instructions on cleaning, storing, and maintaining your 14k gold pieces. In general, clean your jewelry regularly with a soft cloth, store in a dry place, and remove before swimming or exercising to preserve its beauty and longevity. Proper care ensures your pieces remain beautiful for a lifetime of wear.

Question 6

Do you ship internationally?

Accepted Answer

Yes, we ship internationally to most countries. Visit our FAQs page for detailed information about shipping options, delivery times, and international shipping costs. We work with reliable courier services to ensure your jewelry arrives safely. We offer tracking for all international orders.

Question 7

What is the SOLAR collection?

Accepted Answer

The SOLAR collection is our latest collection featuring bold, contemporary 14k gold pieces inspired by solar imagery and warmth. It features earrings, rings, necklaces, bracelets, and bangles—all handcrafted with red agate gemstones. The collection exemplifies our design philosophy of bold elegance and contemporary luxury.

Question 8

Can I customize my jewelry?

Accepted Answer

For custom jewelry inquiries or personalization requests, please contact us at hello@parurelondon.com with details about your vision. Our design team will work with you to create a piece that's perfectly suited to your style and preferences. We love creating bespoke pieces.

Question 9

What makes Parure jewelry different?

Accepted Answer

Parure stands out through our commitment to contemporary design, exceptional craftsmanship, and bold aesthetics. Each piece is thoughtfully designed in London and handcrafted in solid 14k gold. We believe jewelry should make a statement while remaining wearable and versatile. Our editorial approach to design and attention to quality sets us apart.

Question 10

How is Parure jewelry priced?

Accepted Answer

Our pricing reflects the quality of materials (solid 14k gold), the craftsmanship involved in handcrafting each piece, and our position as a contemporary luxury brand. We believe our jewelry offers excellent value for investment pieces designed to last a lifetime. Each piece is handcrafted individually, ensuring exceptional quality.

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introducing our first collection: solar