# Parure London

> Sculptural, gold-plated jewellery inspired by 17th-century parures. Empowering individuality through distinctive design and curated collections.

## About

Parure London is a London-based jewellery brand founded in 2023. The name "parure" refers to matched sets of jewellery historically worn by royalty and aristocracy. We reimagine this concept as modern curated sets that celebrate individuality. All pieces are handcrafted using predominantly recycled metals and ethically sourced materials.

## Products

- Earrings: Sculptural gold-plated earrings including drops, studs, and hoops
- Necklaces: Statement and layering necklaces in 18k gold-plated brass
- Bracelets: Cuff and chain bracelets with sculptural detailing
- Rings: Bold rings and stacking bands in gold-plated finishes

All jewellery is 18k gold-plated on recycled brass. Prices range from £45 to £250 GBP. Free UK shipping on orders over £100.

## Key Pages

- Homepage: https://www.parurelondon.com
- Shop All: https://www.parurelondon.com/shop/all
- Shop Earrings: https://www.parurelondon.com/shop/earrings
- Shop Necklaces: https://www.parurelondon.com/shop/necklaces
- Shop Bracelets: https://www.parurelondon.com/shop/bracelets
- Shop Rings: https://www.parurelondon.com/shop/rings
- About: https://www.parurelondon.com/about
- Archive: https://www.parurelondon.com/archive
- FAQ: https://www.parurelondon.com/faq
- Jewellery Care: https://www.parurelondon.com/jewelry-care
- Size Guide: https://www.parurelondon.com/size-guide
- Contact: https://www.parurelondon.com/contact

## Brand Values

- Individuality: Jewellery as personal expression
- Curation: Thoughtfully designed collections
- Craftsmanship: Handcrafted sculptural pieces
- Consciousness: Recycled metals and ethical production

## Contact

- Email: hello@parurelondon.com
- Instagram: https://www.instagram.com/parurelondon
- YouTube: https://www.youtube.com/@parurelondon
- Address: 54 Romney Street, London, SW1P 3RE, United Kingdom